Online
ordering systems are growing in popularity amongst both restaurants
and consumers. They have been associated with increased revenue,
improved capacity management, improved productivity, improved
transactional marketing, and customer relationship management. While
they increase ROI and customer loyalty for restaurants, they also
offer consumers an easy, convenient way to order their food. Here are
five trends within the usage of these innovative systems as
interpreted from the 2011 Cornell Hospitality Report, The
Current State of
Online Food Ordering in the U.S. Restaurant Industry:
1.Consumers
of pizza restaurants, followed by sandwich places, Mexican
restaurants, and Asian restaurants, most frequently use online
ordering systems. Restaurants
that have a specific type of food on their menu most frequently
implement online ordering systems. Their menus are more defined, not
overwhelming customers when they go to order online.
2.The
usage of online ordering by consumers was most prevalent in
fast-casual restaurants, followed by casual restaurants and
quick-service restaurants. Restaurants
that are known for their quick service as opposed to a leisurely sit
down meal tend to use online ordering systems more. The fast service
and ease of online ordering matches the service a customer would
receive at a more casual restaurant.
3.The
most common reasons customers use online ordering systems are for
convenience, speed, order accuracy, ease of use, and credit card
acceptance. Having
a quick and easy way for customers to place orders drives them to
order more from you, especially when they can do it from the comfort
of their home!
4.Online ordering generates incremental revenue by increasing order
frequency for takeout, delivery, and catering and increasing order
volume and service. Restaurants
using online ordering systems reported receiving more frequent orders
and increases in group and catering orders due to the ease and
convenience of placing an order online.
5. Online
promotions associated with online ordering work better than regular
promotions.Online
ordering can provide restaurant operations with key customer
information that can be used to develop targeted customer promotion
strategies. Catering to your costumers makes their experience more
personal and keeps them coming back to your restaurant!5. Online
promotions associated with online ordering work better than regular
promotions.Online
ordering can provide restaurant operations with key customer
information that can be used to develop targeted customer promotion
strategies. Catering to your costumers makes their experience more
personal and keeps them coming back to your restaurant!
Online
ordering systems are useful for both restaurants and consumers. They
increase the amount of orders and revenue for restaurant while
simultaneously making it quick, easy, and convenient for your
customers to order food from your establishment. With online
ordering, everybody benefits!
(For
more related articles please go to www.menudrive.com)
By:
Ashley Davis
MenuDrive
www.menudrive.com
